Dior has named BTS star Jimin as a global brand ambassador, a move that further signals South Korea’s growing importance to the world’s biggest luxury fashion houses.
Announcing the partnership via social media Monday, Dior said its appointment “solidifies” the singer’s friendship with the French label, and “continues a bond” with artistic director of menswear Kim Jones, who has previously created stage outfits for the K-pop band.
The post was accompanied by images showing the 27-year-old star in a series of looks from the brand’s Summer 2023 collection. Jimin, whose full name is Park Ji-min, “exemplifies the timeless spirit and singularity of Dior,” the announcement added.
Dior accompanied the announcement with a series of images of the star. Credit: From Dior/instagram
In a statement prior to the May event, chairman and CEO of Christian Dior Couture, Pietro Beccari, said that the label is “forging new powerful ties” with the country.
Jimin appears in a colorful look from Dior’s Summer 2023 collection. Credit: From Dior/Instagram
Chanel, Prada, Gucci, Givenchy, Loewe and Alexander McQueen have all penned deals with K-pop singers, actors or both in recent years. Jimin and Jisoo are part of Dior’s growing roster of Korean ambassadors that also includes Sehun, of the pop group EXO, and actor and model Nam Joo-Hyuk, who is one of the faces of Dior Beauty Korea.